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Marketing, SEO, and growth notes
What I learn in the field. For SMBs and B2B teams.
- Marketing Consulting
Marketing consulting for small businesses: the complete guide (2026)
What a marketing consultant for a small business actually does, when to hire one, and how to tell a good one from a salesperson with a deck.
- SEO Consulting
SEO consulting expert: how to hire one (and what they do)
What an SEO consulting expert actually delivers, what it costs, and the five questions to ask before you sign.
- Fractional CMO
Fractional CMO vs marketing consultant: which one do you actually need?
A fractional CMO is a senior marketing leader who owns strategy + execution. A marketing consultant briefs in. Here's the difference, with examples.