All client work
Measured resultPaid acquisition

Buying summer visibility without overstating conversions

A Google Ads account analysis separating reach, traffic and reliable outcomes.

Hong Kong Marina

01

The problem

The account contained a large conversion count whose tracking definition was not reliable enough to publish as a business result.

02

My role

I analysed channel, device, keyword and cost data and separated visibility metrics from intent.

03

What I delivered

  • Account and tracking audit
  • Channel and device analysis
  • Budget and intent recommendations
1.62MGoogle Ads impressions
81,053recorded clicks

04

Evidence and limits

Google Ads export, 27 May–2 September 2025. The account's 30,110 recorded conversions are excluded because the action definition could not support a business-outcome claim.

Demokan Özkök

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Buying summer visibility without overstating conversions | Demokan Özkök