All client work
Analysis / projectionPaid acquisition

Turning a small media budget into a transparent scenario

A pre-spend Google Ads model for kitchen and bathroom renovation demand in Manisa.

Anonymous renovation business

01

The problem

The business needed to see what a limited budget might buy before treating a forecast as a promise.

02

My role

I translated Keyword Planner data and explicit conversion assumptions into reviewable scenarios.

03

What I delivered

  • Local keyword model
  • Budget and click-capacity scenarios
  • Assumption and sensitivity notes

04

Evidence and limits

Projection only: TRY 5,000/8,000 monthly budgets, approximate TRY 15 CPC and a 1–3% click-to-project assumption. It is not profit, guaranteed sales or completed campaign performance.

Demokan Özkök

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Turning a small media budget into a transparent scenario | Demokan Özkök