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Designing a lead system before the launch

The product and interaction record for an AI-assisted lead-management platform.

Marketing CRM

Marketing CRM landing page and pipeline preview

01

The problem

Scattered lead records, unclear ownership and manual follow-up made pipeline quality hard to see.

02

My role

I designed the product model, information architecture, interaction system and launch experience.

03

What I delivered

  • Pipeline and lifecycle model
  • AI scoring and automation flows
  • Responsive product and launch interface

04

Evidence and limits

Private beta build record. This page describes shipped product work and beta targets, not post-launch business results.

Demokan Özkök

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Designing a lead system before the launch | Demokan Özkök