Build recordCRM · Websites
Designing a lead system before the launch
The product and interaction record for an AI-assisted lead-management platform.
Marketing CRM




01
The problem
Scattered lead records, unclear ownership and manual follow-up made pipeline quality hard to see.
02
My role
I designed the product model, information architecture, interaction system and launch experience.
03
What I delivered
- Pipeline and lifecycle model
- AI scoring and automation flows
- Responsive product and launch interface
04
Evidence and limits
Private beta build record. This page describes shipped product work and beta targets, not post-launch business results.
Demokan Özkök
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